Writing on energy-saving measures in various sectors

Improving energy efficiency – doing more with less energy – is a key objective. It is fundamental to reduce dependence on fossil fuels, maintain secure energy supplies, cut greenhouse gas emissions, increase the productivity of businesses, save money, and enhance the quality of life.

In all sectors it is therefore vital that energy efficiency opportunities are fully deployed.

I am supporting the sustainable energy platform Leonardo ENERGY in this matter by summarizing possible actions through this series of articles on sector-based energy saving opportunities.

Writing for engineers

In the last few months of 2014, I was delighted to get the opportunity to work with Nico de Baerdemaeker and his colleagues from EPLAN, a world leader in CAE solutions. I supported them with the content required for EPLAN Experience, a new, methodological, step-by-step concept to increase engineering efficiency and design optimization.

It was an extremely busy and challenging period, with a lot to accomplish in a short timeframe before the concept was launched at SPS IPC Drives 2014 in Nuremburg. But everything was completed on time and the launch of this very interesting and beneficial concept was successful.

I was involved in writing the mother-story document, product brochure, video script, dedicated website, social media, press release and other material.

Here is the final video:

And here is the brochure being discussed at SPS IPC Drives:

Writing event reports

I work closely with QED, an independent meeting organiser specialised in creating a forum for dialogue between policy makers, regulators, NGOs and companies.

Created in Brussels for the Brussels arena, QED’s main focus as event organiser is on European Affairs.

I have attended and written reports on more than 15 QED events and am always impressed by the high quality of speakers and by the ultra-professionalism of the QED organisation and administration.

Topics I have covered (click to read the report of the event), include:

Writing about copper

For the European Copper Institute in Brussels I am writing a series of articles on the benefits of copper, including:

  • The new wave of copper applications
  • Electrical steels for copper rotors
  • Motor design optimization by using copper rotors

I also wrote a brochure on copper rotors for induction motors.

Feel free to ask me for a copy.

Writing on renewable energy technologies

Since early in 2014 I have been providing technical copywriting services for Leonardo ENERGY, the Global Community for Sustainable Energy Professionals.

They are doing great work to promote the benefits of moving towards renewable energy technologies, and I find the writing tasks assigned to me fascinating and fulfilling.

One of my key tasks is writing for their Energy Blog, and some of my recent articles have covered topics such as:

I have also written a series of articles on saving energy in various sectors, such as the plastics industry, offices and schools.

I also wrote articles on how the public views renewable energy technologies, and the definitions, focus and social dimension of sustainable energy.

Feel free to check them out on the Leonardo ENERGY website or by directly clicking the above links.

The benefits of using a good editor

When you choose my business and technical editing services, you get the right level of help for your budget and your goals.

I will look at the structure, style, and formatting of your documents, looking for opportunities to make them more easily accessible and easier to read.

I will proof-read your work, correcting spelling errors, incorrect words, typos and grammatical errors. The goal is to ensure clarity without changing your unique style. All this is done at a highly economical rate.

I provide editing services for all types of writing: books, manuals, brochures, presentations, proposals, technical documents, business plans, newsletters, web text, etc.

Ultimately, my editing services will help your reader more easily understand your writing. This will mean you are closer to achieving the goal that caused you to write the document in the first place.

What’s my conference reporting experience?

Industry

I have covered a number of industry events and conferences over the past 25 years. A few examples include:

  • 16 annual Honeywell EMEA Process Solutions Users’ Conferences in various locations throughout Europe
  • A 3-day global sales gathering of Owens Corning in Atlanta, Georgia
  • Two bi-annual Innovation Conferences of Belgian chemicals company Solvay
  • A Deloitte Technology Innovation event held in Brussels
  • An all-day Group Leadership Summit of Tessenderlo Chemie
  • A 1.5-day conference on the implementation of Intelligent Transport Systems

Exhibitions

Companies frequently ask me to visit exhibitions and congresses to interview key customers or write summary articles for internal newsletters. Events I have attended in the past include Ethnic Foods Europe, Free From Food Expo, Control & Instrumentation, INTERKAMA. Hannover Fair, Het Instrument, and DRUPA.

Public institutions
I regularly attend and report on events, seminars and conferences held in Brussels, related to European Affairs. Topics covered recently include the European Commission’s proposed regulations on shadow banking, financial benchmarking, EU mobile payments, cybersecurity, the Banking Union, and money market funds.

 

Need a case study?

I love writing case studies. A well-written case study is an extremely powerful sales tool. It gives you a chance to tell your story, whether it’s about a product, application, recipe, strategy, approach or whatever. And it will show current and potential clients how you can help them succeed.

I can talk with your subject matter experts, senior executives, and your customers about your project and its results. I’ll get to the heart of your success story, and write an interesting, clear and powerful case study that highlights your success.

Contact me for an example of a case study I have recently written.

Conference Reporting: Don’t forget to plan it!

The conference is over. The speakers have spoken; the presenters have presented. The breakout groups have split up and the Q’s have been A’d in the open forum. Everyone seems to be patting you on the back and telling you it was a highly successful conference. Even the President comes over and shakes you by the hand.

“Great job,” she says with a smile. “I look forward to seeing the conference report. I want an overview of the main findings, a summary of all the breakout groups, all the key Q&A’s, and I hope you captured all those comments made during the roundtable? They were invaluable.”

Oh, the conference report. Did you forget to plan it? If so, then weeks of frenetic activity are in front of you as you struggle to collate information that exists somewhere, but is probably distributed amongst all the conference delegates.

Or did you have the foresight to employ a Conference Reporter? Someone whose sole job is to sit through the whole conference, capture everything that was said, and then make a comprehensive report.

I hope, for your sake, that you chose the latter option.

What can you do with a Conference Report?

Here are some starting ideas:

  1. Distribute it to delegates – it will remind them what a great event it was, and give them information that they didn’t hear, missed, or have forgotten.
  2. Distribute it to your employees who couldn’t attend – they will feel valued and not left out by not being there. Great for corporate morale!
  3. Use it to remind speakers and presenters of actions – During Q&A sessions and open forums in particular, speakers and presenters can easily make commitments that they then forget to honor. A Conference Report gives them a gentle, impersonal reminder of actions they need to take.
  4. Use it as a basis for your post-event press relations and public relations – you could use the material in the Conference Report for multiple press releases.
  5. Use it to promote next year’s event – it’s a ready-made promotional tool.

You can read one of my Conference Reports here.

Conference reporting: Why “internal” isn’t a good idea

Many conference organizers ask one of their internal staff to make a conference report. This is generally not a good idea, for two reasons. Time During. And Time Afterwards.

1. Time During – Your colleague won’t have it. He or she will most likely be helping you run the event. They will be on their way to the VP’s presentation when someone will ask them to make some photocopies or book a hotel room or update a PowerPoint, etc. etc.

2. Time Afterwards – Your colleague won’t have this either. He or she will have their normal day job to do. The conference report will drop further and further down the list, until it’s forgotten … until next year.

That’s why you need a specialist. Someone who can devote all their time during the conference to capture all the key messages. And who then can devote the necessary time after the conference to focus on getting the report written.