Prick my finger with a needle and you’ll discover that my blood runs green. So I didn’t have to think twice when five years ago the opportunity arose to write for Leonardo ENERGY. This Brussels-based global initiative is set up to help sustainable energy professionals manage the energy transition. One of the interesting tasks I have is the editor of the DecarbEurope blog, which involves researching, writing and promoting weekly blog posts on the topic of decarbonisation.
I perform a similar task for the Leonardo ENERGY blog where I write on a diverse range of topics, such as:
- How renewables could change global politics
- Produce solar electricity and get paid – in SolarCoin
- Passenger car TCO Calculator
- Inventing the batteries of the future
- Four energy technologies to monitor in 2019
If you’re thinking of organizing a webinar for your own organization, you might found some useful advice in the article Webinars: Love ’em or Hate ’em?
And if you have a climate sceptic in the office, it’s always useful to have a few arguments at hand: How to react to a climate change sceptic.
Over the years I have enjoyed getting to grips with some of the latest technologies being developed and implemented in various industry sectors.
One such technology is Artificial Intelligence. Radix is a Belgium-based AI company that invents, designs and develops robust and innovative AI-powered software solutions. I was delighted to be asked to provide significant content for the Radix website. The task also included Search Engine Optimization.
For a number of years I was a key member of the communications team of a global provider of automation solutions, and enjoyed writing brochures and case studies on the state-of-the-art in process control and automation. This also involved attending 14 of their annual users’ group conferences and providing in-depth conference reports.
A few years ago I wrote the press kit for the launch of one of the first hydrogen fuel-cell cars to be released in Europe. I also had the privilege of “driving” (or not!) one of the vehicles in a fleet of driverless cars that was put to the test in Belgium in real-life situations.
I have attended a conference on Industry 4.0 and written the report on the event, and produced case studies for a leading provider of semiconductor packaging and electronic assembly solutions.
I enjoy reading about, following, and contributing to discussions on the latest developments in high-tech on Twitter and LinkedIn.
For three years I worked with the JEC Group, the world’s largest composites organization. JEC represents, promotes and helps develop composite markets by providing networking and information. JEC contracted me to write a series of articles for their JEC Asia Business Review. Published every two months, each issue included three or four articles of mine.
Topics I have covered include:
- Composites construction applications in Asia
- Carbon fiber in Japan
- Composites in the electrical & electronics industry
- High-tech composites in Asia
All this work required a fair bit of research, including conducting interviews, to get the correct and most up-to-date information in a rapidly changing industry.
Working with the European Copper Institute has opened my eyes to the variety of forms and alloys of copper. I was asked to write a series of articles on copper alloys, which were published on LinkedIn. Here are a few examples:
- What’s Your Copper?
- Why add tin to copper?
- Copper and tellurium: A match made in … Transylvania!
- Cast copper: From Thoth to Tesla … and beyond
In addition I have written a series of articles on the benefits of copper, including:
- The new wave of copper applications
- Electrical steels for copper rotors
- Motor design optimization by using copper rotors
Plus a brochure on copper rotors for induction motors.
No, I am not describing the art of serving Belgian beers at a café on the Grand Place in Brussels. I am talking about paint, lubricants, sealants and adhesives, and the various pumps, mixers, sprayers and applicators necessary. Such equipment is used in the construction, manufacturing, processing and maintenance industries.
My role with one particular client in this sector is to write semi-technical articles for the trade press, based on input from product and/or marketing managers.
Topics I have covered include:
- Surface preparation equipment for the marine industry
- How to spray epoxy coatings
- Spraying fireproofing material
- Adhesive bonding of car headlamps
- The key to good corrosion protection
- Pumps for hazardous fluids
- Components of an Intelligent Paint Kitchen
My work with Bekaert, a globally active Belgian company dealing in steel wire transformation and coatings, is an excellent example of client-copywriter collaboration, particularly in the area of white papers.
Bekaert’s product specialists and marketing managers will draw up basic content for a white paper. I will then edit the content and improve the structure if necessary. After a few iterations we end up with an approved white paper. Examples include:
- An introduction to metal fiber technology
- An overview of metal fiber applications
- Advantages of metal fiber media for aircraft hydraulic filtration
- The advantages of metal fibers for ESD/EMI shielding
I also support Bekaert’s marketing communications activities with content for product leaflets, websites and internal newsletters.
The Free-From Food industry is booming, as more and more people become aware of the health benefits of avoiding gluten, lactose and other allergens. For the past five years I have supported the Free-From Functional Food Expo, a trade exhibition and conference aimed at this fast-growing market. My role involves interviewing manufacturers, distributors, retailers, analysts and health organizations for short articles for the exhibition newsletter.
I never knew public lighting could be so fascinating. Did you know that there is a type of streetlight with a modified light spectrum that doesn’t confuse bats? Or that low-red spectrum lights can be installed on offshore oil & gas platforms to prevent nocturnally migrating birds from being distracted on their travels?
I’ve gleaned plenty of facts like these from over a decade of writing PowerPoint presentations, video scripts, case studies and white papers for a major globally active lighting company. I like to think that my words have shed a little light on what can be a highly technical sector.